Expert Shows You How To Write Your Marketing Cover Letter
This is an example of a 'Marketing' cover letter to an employer who has advertised the job of Marketing Manager. Note how this covering letter is not the standard "I wish to apply..." letter.
It's true that some jobs demand a more flamboyant approach than others and every cover letter needs to be interesting; however 'Marketing' by its nature can be illustrated most effectively when you adopt a 'marketing' style for your job application cover.
As a marketing cover letter it should pique the reader's sense of interest, illustrate the way the applicant understands the advertiser's need and create the desire to find out more. How do they find out more? By inviting you to an interview of course.
"Dear Mr. Pleasant
MARKETING MANAGER - DAILY PLANET 8TH JANUARY 2007
Being a keen and regular theatre and concert-goer, I have often visited Brindleton City Arts &
Conference Centre and was therefore most interested and excited by your advertisement for a Marketing Manager. I should like to throw my hat into the ring by enclosing my CV for your attention.
The advertisement conveys a great sense of energy and pride in your organisation - this is exactly
the type of environment to which I have contributed in the past.
As requested, I have set out below a list of achievements but would emphasise that some of these
would not have been possible but for the strong team spirit which has been a feature in most of my
roles. I have always encouraged corporate effort and prefer to think of myself as a member of the
orchestra rather than a one man band!
Over the last five years I have:
-
Created a modern and European marketing plan for one of the UK’s leading ballet
companies, leading to a profitable tour of N America.
- Held budgetary responsibility for £350,000
- Acted as Marketing Manager for one of London’s best known theatre groups, where I won
sponsorship from Midshire Bank Scottish Airways, National Railtech, Power Generators plc
and many smaller companies.
- Also worked for a year as a self-employed consultant in Germany devising marketing
strategies for Government funded cultural activities.
I am confident that I have established my ability to succeed in a tough and financially pressured environment.
Since I would anticipate that sponsorship will continue to be essential to the success of any arts related
activity I am sure my track record of developing and maintaining business contacts should
serve us well. My extensive network will be a useful starting point for Brindleton. I also believe that a positive
European outlook will be essential and my experiences of working overseas, together with good
spoken French and German, would allow me to market your conference facilities sensitively and
efficiently.
I look forward to the opportunity of discussing my contribution with you further.
Yours sincerely
Jeremy McStone"
Not too flamboyant for a marketing job cover letter, but one that is more imaginative than the usual application cover letter.
Everyone Needs A Cover LetterEveryone who is looking for a job and sends out resumes NEEDS a Cover Letter. It is not an option. As a professional, you should have a cover letter, and you should send one with every resume you submit.
Armed with a great covering letter for your application and being ready to follow up any intermediate enquiries, PLUS sending a 'Thank-You' letter after your interview, can make the difference between success and failure. To help you along, there are some cover letter examples on this site - all carefully written - that can easily be modified as I suggested above; in fact if you look around you will find tons of information to show you precisely how to prepare your cover letters for maximum impact.
Top of Marketing Cover Letter
Getting Cover Letters HelpCover Letters that get you interviews are the MOST essential part of your job search and application process. And you need to realize that your letter is not just something to send with your Resume - it is your SALES letter! Understand this: If you are writing to anybody for a job, whether the job has been advertised or not, your cover letter is more important than your CV or Resume; so if you want a successful career move you cannot afford to get this wrong. There are two ways you can approach writing letters: you can do it yourself and hope for the best, or you can enlist some professional help. The small cost involved for professional help is a great investment, because it means you instantly multiply the number of opportunities to land your dream job FASTER than you thought possible! You can choose which type of professional help you prefer and learn HOW to create exceptionally powerful cover letters - a skill you retain for life, or you can go for the faster "fill in the blanks" approach for an amazingly powerful instant letter.
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